SEO is the process of increasing the website traffic organically, without paying anything to rank on the SERP (search engine result page). SEO may target different kinds of search like image search, video search, etc.. Optimizing a site will include editing the content, modifying it and adding relevant keyword to the content so that the Crawler crawls the page and helps to rank in SERP.
1. Do Keyword research and development
a) Make a list of topics and important points
Making a list of topics will help you to have a better idea of your business. By writing down all the important points of your business, you will be having sufficient amount of points that is related to your business. Now you can go a head for the next step of keyword research.
b) Fill those topics with relevant keyword
After making the list, your are ready to do your keyword research. By brainstorming your business idea and writing it down will give you a list of keyword Ideas , so that you can implement this keyword in your website. Under each topic, fill the relevant keyword to match that topic. By the time you will have a bunch of keyword to experiment on your website.
C) Research keyword search terms
Search terms are the words that are relevant to your keywords that you enter in to a keyword research tools. The tool suggest the more unique and relevant keyword based on the data you entered in the search bar. Its also so the user search terms and and the volume and PPC cost of that particular keyword. By doing a solid keyword research will help you to build a ton of strong and relevant keywords for your website
Best keyword research tools
d) Check head terms and long-tail keyword in each topics
Check the search volume of a particular keyword,how the click through rate is and traffic that generated by a keyword and note it down to.
Look at your competitors traffic generating page, check how that have implemented there keyword in there website, get inspired and take some idea from them so that you can work on your website.
Identify search intent of your keyword in google, think like a customer or the visitor of your page
Determine if you can full fill the search intent. By knowing that you can full fill the search intent then your keywords are relevant and can be used in your website.
2. Target Market Analysis
Target market analysis is the study of your potential customer in the segmented market. By knowing how to do market analysis will enable you to figure out to whom you are marketing and selling the products. Focus on the five W’s and H of your potential customer
Five W’s & H.
why?, what?, Who?, When?, Where?, How?
3. Content Optimization
Optimizing your content according to the Search Engine is the key to rank on SERP. So you should be focusing on the content as well.
a) Create page titles
Title of the page should be very specific as it is going to tell the viewer what the page is all about,and the crawlers are also in the hunt of providing relevant content to the user. So use should consider a good page title for your website.
b) Create Meta Tags for your page
Meta tags is the brief description of your page content. It won’t appear in the page content, but only in the page source code. Meta tags are very essential as it tells the search engines what your page is all about. So i you want to rank, you should definitely consider adding meta tags in your pages,
c) Develop sitemaps for Google and Bing
A sitemap is a file where it contains all the information of your website, the images you used and the videos. Relationship between them and many more.
4. Continues testing and implementing
SEO is not a one time process. You should continuesly analyze your compitators and the market that your website is about & do changes accordingly. You should be up-to-date when its comes to ranking on first page in SERP.
Experiment on the things that works for you and discard what doesn’t. By this you get the idea of how things are working and how to progress further.
That’s all for now. More blogs are on the way.! Stay tuned for more, and please share and do comment as i am waiting for your reply.
Have a nice day 🙂